Logo Design Ideas for Today’s Startups
Startups in 2025 are leaning into AI-native products, climate tech micro-solutions, and decentralised creator tools. Founders focus on vertical AI agents for legal, health, and agriculture, while climate startups explore direct air capture kits and regenerative supply chains. The bootstrapping
What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
Tips on Logo Designs that Last
Clean, Simple, Timeless. - Stand Out! So you are in the concept stage of your logo design. You want it to be something that stands out but also represents all that your company/brand does. You want a logo that truly screams:
Does Your Branding Evolve? Let’s Talk about the Power of Adaptive Branding
How to Make Your Brand Resonate through Adaptive Branding with Your Audience and Evolve with Them What is Adaptive Branding & Why Does It Matter? Adaptive branding is a customer-focused approach to branding that allows companies to create dynamic, audience-driven brands. It
Good Logos vs Bad Logos and How They Affect Your Brand
We are here to take a look at good logos vs bad logos. Logo design might seem like something you need to just get done so you have a brand. It is so much more than that. It is an
How to Achieve Clarity in Branding
A few tips on Getting Started Over the years of working with a number of industries and businesses of all sizes, one thing is certainly clear. Without clarity in your branding, it is essentially impossible to have a clear and concise
Minimalist Design
Simple, Subtle & Striking In recent years more and more people have become familiar with the idea of minimalist design. We find some people changing over entire lifestyles to represent the ideals of minimalism. You may be wondering why there is
How to Present a Logo and Brand Identities
The logo or brand identity reveal can be a daunting moment for both the designer and the client. So let's jump into how to present a logo and brand identities. As a designer one often presents the work with the expectation
10 Tips on How to Elevate Your Brand
Keeping your brand relevant is hugely important for your marketing and continued customer communication. You may need to take a step back and ask yourself: “What does your branding say about you?” Should you find that your branding is not