Logo Design Ideas for Today’s Startups
According to Forbes, some of the next billion-dollar startups in 2022 include companies such as Airtable, Brex, and Anduril Industries. Additionally, Crunchbase News reported that Tiger Global is looking to sell off startup stakes. Meanwhile, Startup Daily reported on the
Are Business Cards Still Relevant?
Business cards have been part of business interactions for many decades. Seeing as they are printed items that require constant restocking, one must ask the question: are business cards still relevant? Most business activities are going digital, including communication with
When is the Right Time to Invest in Branding?
When is the best time to plant a fruit tree? - Yesterday The saying fits perfectly with branding as well. Branding is an investment that is often looked at in retrospect rather than investing in it from the beginning. So when
Does Your Branding Evolve? Let’s Talk about the Power of Adaptive Branding
How to Make Your Brand Resonate through Adaptive Branding with Your Audience and Evolve with Them What is Adaptive Branding & Why Does It Matter? Adaptive branding is a customer-focused approach to branding that allows companies to create dynamic, audience-driven brands. It
A Guide to Personal Branding for your Resume
I remember making my very first resume using Word. It was so different from how we present ourselves now. Far more personal information was required, and a photo of yourself was the norm whereas nowadays it is merely a suggestion.
Don’t collect data – Connect data
Data comprises raw observations, there is little or no context and a dataset is really only a body of numbers and text that may or may not be significant. Information comprises data with context, processed data, value-added data, and organised
Less is More
Finding simplicity, balance and longevity has been a part of our society for some time. We seek to bring forth the best in ourselves and others. Less is more, is a statement that means so much to so many in
Create Content or Curate Content
That is the Question Content creation is the process of identifying topics that you believe your target audience will find interested in and then generating compelling content around these topics. Content curation is the process of identifying topics that you believe
Heuristics #1 – Brand Stories
The Context Brand stories influence our way of thinking. Telling absorbing stories can actually change the way an audience thinks about, perceives and even behaves, towards your brand. Accomplished content marketers tell their brand stories so that each ‘listener’ in the
Once upon a time, a brand, far, far away …
What is a story? “Storytelling is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instil moral values.”,