What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
We are in Italy!
We have some big and exciting news! In the background, we have been working diligently on moving our company to Europe. It has been an arduous journey, with each step seemingly more complicated than the previous one. Now that we are
Business Lessons
Learning Business Lessons is a Journey As an entrepreneur what business lessons can you, and do you, learn from your business endeavours? Do you become progressively better or are the lessons you learn period-bound and you have to keep learning new
Don’t collect data – Connect data
Data comprises raw observations, there is little or no context and a dataset is really only a body of numbers and text that may or may not be significant. Information comprises data with context, processed data, value-added data, and organised
Heuristics #15 Expected the Unexpected
The Context For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID
Marketing does not change…
...it only adapts I have read, “Marketing is dead. It has been replaced by ‘growth hacking, data-driven marketing, customer relationship management, etc.’ ” I do not agree. The marketing process and workflow have not changed. Some argue that the role of
Expect the Unexpected
For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. What does VUCA mean? Volatility: minimal stability and predictability Uncertainty: little ability to anticipate major
Heuristics #13 – Comfort Zone
The Context If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your comfort zone, then the
Heuristics #12 – Value Propositions
The Context A value proposition (VP) addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions address this need, HOW your solution addresses that need, including the benefits, and WHY customers should select
Cross-cultural Communication
Do Not Make Assumptions Given the enormous, and often hidden, challenges associated with successful communication within homogenous groups, the additional pitfalls of communicating to different cultures and ‘foreign’ markets can be a minefield of complexity. This further exacerbates the risks of