Does Your Branding Evolve? Let’s Talk about the Power of Adaptive Branding
How to Make Your Brand Resonate through Adaptive Branding with Your Audience and Evolve with Them What is Adaptive Branding & Why Does It Matter? Adaptive branding is a customer-focused approach to branding that allows companies to create dynamic, audience-driven brands. It
Are Business Cards Still Relevant?
Business cards have been part of business interactions for many decades. Seeing as they are printed items that require constant restocking, one must ask the question: are business cards still relevant? Most business activities are going digital, including communication with
Business Lessons
Learning Business Lessons is a Journey As an entrepreneur what business lessons can you, and do you, learn from your business endeavours? Do you become progressively better or are the lessons you learn period-bound and you have to keep learning new
Heuristics #15 Expected the Unexpected
The Context For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID
Marketing does not change…
...it only adapts I have read, “Marketing is dead. It has been replaced by ‘growth hacking, data-driven marketing, customer relationship management, etc.’ ” I do not agree. The marketing process and workflow have not changed. Some argue that the role of
Cross-cultural Communication
Do Not Make Assumptions Given the enormous, and often hidden, challenges associated with successful communication within homogenous groups, the additional pitfalls of communicating to different cultures and ‘foreign’ markets can be a minefield of complexity. This further exacerbates the risks of
Heuristics #11 – Communicators
Get them to get it! The Context People communicate every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it is a bit of
Content Writer’s Portfolio
The Context Appointing a content writer, whether on a contract or as an employee, can be tricky and rather costly if not successful. Ideally, you want a newly appointed content writer to start adding value within weeks. Conversely, you would like
You Don’t Need Value Proposition
You probably do not have to create a Value Proposition What questions does a useful value proposition answer? It is a statement that addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions
Marketing Metrics
The Context Sound management and resource allocation require that we measure marketing outcomes. We cannot measure everything and should not try to measure all that we can. In marketing, there are Process Metrics (friends, fans, likes, followers, page views, unique visitors)