Why is Employer Branding Important?
Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment. It is the perception that potential and current employees have of the company as a place to work. Essentially,
Tips on Logo Designs that Last
Clean, Simple, Timeless. - Stand Out! So you are in the concept stage of your logo design. You want it to be something that stands out but also represents all that your company/brand does. You want a logo that truly screams:
Does Your Branding Evolve? Let’s Talk about the Power of Adaptive Branding
How to Make Your Brand Resonate through Adaptive Branding with Your Audience and Evolve with Them What is Adaptive Branding & Why Does It Matter? Adaptive branding is a customer-focused approach to branding that allows companies to create dynamic, audience-driven brands. It
Less is More
Finding simplicity, balance and longevity has been a part of our society for some time. We seek to bring forth the best in ourselves and others. Less is more, is a statement that means so much to so many in
Minimalist Design
Simple, Subtle & Striking In recent years more and more people have become familiar with the idea of minimalist design. We find some people changing over entire lifestyles to represent the ideals of minimalism. You may be wondering why there is
Understanding Basic Logo Terminology
Most of us have a basic idea of what a logo is and how it services a brand. It has all the elements you need to convey your brand message while remaining easily recognizable. Through a positive association with your
Logo vs Monogram…
What is the difference? You may find yourself wondering how a logo differs from a monogram. They are essentially just visual aids for an association that embodies a brand. The who or what it represents is relevant, right? Though they seem
Eco-friendly Design Principles
It may not seem like an area where a green approach would make sense, but it does. Between the need to store digital data and print materials, there are many areas where it can be reduced to save space and
What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
Logo Design Ideas for Today’s Startups
According to Forbes, some of the next billion-dollar startups in 2022 include companies such as Airtable, Brex, and Anduril Industries. Additionally, Crunchbase News reported that Tiger Global is looking to sell off startup stakes. Meanwhile, Startup Daily reported on the