Why is Employer Branding Important?
Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment. It is the perception that potential and current employees have of the company as a place to work. Essentially,
Tips on Logo Designs that Last
Clean, Simple, Timeless. - Stand Out! So you are in the concept stage of your logo design. You want it to be something that stands out but also represents all that your company/brand does. You want a logo that truly screams:
Good Logos vs Bad Logos and How They Affect Your Brand
We are here to take a look at good logos vs bad logos. Logo design might seem like something you need to just get done so you have a brand. It is so much more than that. It is an
Understanding Basic Logo Terminology
Most of us have a basic idea of what a logo is and how it services a brand. It has all the elements you need to convey your brand message while remaining easily recognizable. Through a positive association with your
Why Colour Palettes Matter
There is no shortage of colours and variations to be enjoyed. They seem simple and purely for enjoyment. However, they are important and play a significant role in our interpretation of the world around us. Here I want to discuss
Logo vs Monogram…
What is the difference? You may find yourself wondering how a logo differs from a monogram. They are essentially just visual aids for an association that embodies a brand. The who or what it represents is relevant, right? Though they seem
10 Tips on How to Elevate Your Brand
Keeping your brand relevance up is hugely important for your marketing and continued customer communication. You may need to take a step back and ask yourself: “What does your branding say about you?” Should you find that your branding is
What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
Logo Design Ideas for Today’s Startups
According to Forbes, some of the next billion-dollar startups in 2022 include companies such as Airtable, Brex, and Anduril Industries. Additionally, Crunchbase News reported that Tiger Global is looking to sell off startup stakes. Meanwhile, Startup Daily reported on the