Tips on Logo Designs that Last
Clean, Simple, Timeless. - Stand Out! So you are in the concept stage of your logo design. You want it to be something that stands out but also represents all that your company/brand does. You want a logo that truly screams:
Does Your Branding Evolve? Let’s Talk about the Power of Adaptive Branding
How to Make Your Brand Resonate through Adaptive Branding with Your Audience and Evolve with Them What is Adaptive Branding & Why Does It Matter? Adaptive branding is a customer-focused approach to branding that allows companies to create dynamic, audience-driven brands. It
Good Logos vs Bad Logos and How They Affect Your Brand
We are here to take a look at good logos vs bad logos. Logo design might seem like something you need to just get done so you have a brand. It is so much more than that. It is an
Writing for Yourself – Personal Brand Development
Building a story for someone else's brand or company is certainly easier than writing for yourself. Creating a personal brand is a tough job and requires a fair amount of dedication. Especially with the majority of people preferring to watch
Marketing does not change…
...it only adapts I have read, “Marketing is dead. It has been replaced by ‘growth hacking, data-driven marketing, customer relationship management, etc.’ ” I do not agree. The marketing process and workflow have not changed. Some argue that the role of
Clarity in Branding
A few tips on Getting Started Over the years of working with a number of industries and businesses of all sizes, one thing is certainly clear. Without clarity in your branding, it is essentially impossible to have a clear and concise
Personal Branding
A Personal Brand You don’t have a choice You cannot choose whether you want a personal brand, you already have one. You cannot avoid personal branding. There is no such thing as neutral branding. If you engage with people (Individuals or
Any Time Proofreading
An In-depth Look Delilah Nosworthy has had a formidable career where copyediting and proofreading were integral elements of her work. After deciding to branch off on her own Delilah approached us for a full corporate design package as well as a
Minimalist Design
Simple, Subtle & Striking In recent years more and more people have become familiar with the idea of minimalist design. We find some people changing over entire lifestyles to represent the ideals of minimalism. You may be wondering why there is
Why Colour Palettes Matter
There is no shortage of colours and variations to be enjoyed. They seem simple and purely for enjoyment. However, they are important and play a significant role in our interpretation of the world around us. Here I want to discuss