Crocheted By Hand in Zurich

Little Oyster is a boutique baby clothing shop based in Zurich. They create delightful crocheted items such as baby bonnets/bennies, baby blankets and cushions and little baby booties. The business is run by a wonderful lady who has a passion for crochet work and keeping little bundles of joy warm and cozy. She approached us for a professional logo to capture the wholesome nature of her business, Little Oyster. So we took on this project knowing that something great would come. With that, we embarked on the journey to create a logo design for a boutique baby shop in Zurich.

What were the first steps in the logo design process?

Though the steps taken for a logo design are typically the same for each project there are, on occasion, some slight differences with the process. Little Oyster approached us knowing what the brand tone would be but little in the way of visual presentation. It was a matter of getting to know the brand ideology, the story behind the name and the feel that the owner was going for. The fundamental questions every brand needs to ask were then addressed.

Who is your target audience?

At first glance, it may seem like people who have babies are the intended target audience. After all, the product would be for the baby and parents love to make sure their little darlings are covered up and looking great at the same time. However, Little Oyster had a different approach. The target audience would rather be the friends and family of the person or couple having the baby. The items made are meant to be gifts for expecting parents. Thus the audience is someone looking for the perfect gift for a friend or family member that is about to have a baby.

Why the name Little Oyster?

The name Little Oyster comes from the story of Alice in Wonderland. The Curious Oysters venture out from their homes. They were often referred to as little oysters as well. Being a childhood favourite, this name stuck out. Her children also truly enjoyed the film and the storybooks. The first product was the little baby bonnets which look a tiny bit like the oyster shells encapsulating the faces of the newborn babies. All of this combined led to the choice of the name Little Oyster.

What do you want the feel of your logo design for a boutique baby shop in Zurich to be?

After speaking to the owner of Little Oyster it became apparent that a wholesome, whimsical and child-like wonder is what the brand is all about. The tone of the brand is clear as day to the owner and she wanted to be sure that the branding captured this eloquently. We were of course more than happy to design such a logo for her.

What is the mission and vision behind Little Oyster?

It was clear from the start that Little Oyster’s mission is to provide delicate crocheted items that have been handmade with love. After raising her own children and now being a grandmother, the owner was clear on her vision to bring together all the grandmothers with the talent to crochet to work together at making handmade goodies for babies. The vision is one that is full of motherly love.

How did the logo design turn out?

By now you are probably wondering what the logo design looks like and what direction we went with. Well, wonder no more. The design is a simple approach that focused on the idea of the bonnets framing the faces of the adorable infants like little oyster shells. At the same time, we wanted to show that each item is made with love. The logo became a soft and wholesome design that incorporated all of the elements discussed above.

What branding elements followed the logo design?

Once the logo design was complete, we went ahead with the other branding elements surrounding the logo. For every business, the needs are different but in general banners, stationery and digital assets are needed to get going. When it came to Little Oyster there was the opportunity to also design packing labels and the care manual insert. This gave us a fair amount to play and provide a full logo design package. And as with all our logo designs, we provided the logo guidelines document for future designs and to keep the brand congruent. Have a look below for all the awesome design elements we got to manage in this fantastic project.