Personal branding might sound like something that high-end executives and so-called important people have or even require. Well, yes, they likely do require proper personal branding and put a fair amount of effort into maintaining a tailored image of themselves.
Obvious as it may seem, many businesses continue to face challenges when it comes to branding. Why is that you ask? A company’s brand (reputation, positioning, etc) is influenced, created, reinforced, and/or damaged (Perception or experience) through all stakeholder touch points