Heuristics #12 – Value Propositions
The Context A value proposition (VP) addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions address this need, HOW your solution addresses that need, including the benefits, and WHY customers should select
The Comfort Zone
Don’t step outside your Comfort Zone. If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your
Interview tactics
The Context As the employer, you have reviewed the applications, completed the initial screening phone interviews, and are setting up face-to-face, albeit virtual, interviews. From there you will move quickly to applicant assessment, background, and reference checks, the job offer and
Interview Tactics
What do you really want to know? As the employer, you have reviewed the applications, completed the initial screening phone interviews and are setting up face-to-face, albeit virtual, interviews. From there you will move quickly to applicant assessment, background and reference