What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
Why is Employer Branding Important?
Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment. It is the perception that potential and current employees have of the company as a place to work. Essentially,
Writing for an Automotive Company
I never thought of myself as someone who would have gone into writing about cars and the like. However, writing for an automotive company has allowed me to explore a world I never would have looked into otherwise. I have
Tips on Logo Designs that Last
Clean, Simple, Timeless. - Stand Out! So you are in the concept stage of your logo design. You want it to be something that stands out but also represents all that your company/brand does. You want a logo that truly screams:
Does Your Branding Evolve? Let’s Talk about the Power of Adaptive Branding
How to Make Your Brand Resonate through Adaptive Branding with Your Audience and Evolve with Them What is Adaptive Branding & Why Does It Matter? Adaptive branding is a customer-focused approach to branding that allows companies to create dynamic, audience-driven brands. It
Writing for Yourself – Personal Brand Development
Building a story for someone else's brand or company is certainly easier than writing for yourself. Creating a personal brand is a tough job and requires a fair amount of dedication. Especially with the majority of people preferring to watch
Good Logos vs Bad Logos and How They Affect Your Brand
We are here to take a look at good logos vs bad logos. Logo design might seem like something you need to just get done so you have a brand. It is so much more than that. It is an
How to Achieve Clarity in Branding
A few tips on Getting Started Over the years of working with a number of industries and businesses of all sizes, one thing is certainly clear. Without clarity in your branding, it is essentially impossible to have a clear and concise
Less is More
Finding simplicity, balance and longevity has been a part of our society for some time. We seek to bring forth the best in ourselves and others. Less is more, is a statement that means so much to so many in