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Not all Customer Needs are Equal Abraham Maslow, a specialist in human behavioural psychology, developed a hierarchy of needs in 1943. The hierarchy was originally developed to assist in explaining the connection between basic human needs and human desires. Maslow’s theory

The Context Sound management and resource allocation require that we measure marketing outcomes. We cannot measure everything and should not try to measure all that we can. In marketing, there are Process Metrics (friends, fans, likes, followers, page views, unique visitors)