What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
Create Content or Curate Content
That is the Question Content creation is the process of identifying topics that you believe your target audience will find interested in and then generating compelling content around these topics. Content curation is the process of identifying topics that you believe
Illusion of Connectedness
The Context According to a nationwide survey (Global health service company, Cigna), America is currently undergoing a “loneliness epidemic” with almost 50% of participants feeling lonely. Internet users grew from 413 million in 2000 to almost 5 billion in 2020. This “loneliness
A Content Writer’s Portfolio…
...is Problematic Appointing a content writer, whether on a contract or as an employee, can be tricky and rather costly if not successful. New staff members are typically only expected to add real value after three to six months of appointment
Content Marketing Trends for 2021
When you think of content marketing you are likely to have something specific in mind, perhaps a blog or social media post. Often something that has to do with the visual aspect of content generation. There is so much more