What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
Writing for an Automotive Company
I never thought of myself as someone who would have gone into writing about cars and the like. However, writing for an automotive company has allowed me to explore a world I never would have looked into otherwise. I have
10 Tips on How to Elevate Your Brand
Keeping your brand relevant is hugely important for your marketing and continued customer communication. You may need to take a step back and ask yourself: “What does your branding say about you?” Should you find that your branding is not
Are Business Cards Still Relevant?
Business cards have been part of business interactions for many decades. Seeing as they are printed items that require constant restocking, one must ask the question: are business cards still relevant? Most business activities are going digital, including communication with
Business Lessons
Learning Business Lessons is a Journey As an entrepreneur what business lessons can you, and do you, learn from your business endeavours? Do you become progressively better or are the lessons you learn period-bound and you have to keep learning new
4 Reasons to Have a Monogram
Let me start by saying that I absolutely love my monogram. It gives me a sense of professionalism and a concrete basis for my personal branding. My monogram truly reflects me, my style, and my personality. I believe that it
Heuristics #15 Expected the Unexpected
The Context For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID
Expect the Unexpected
For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. What does VUCA mean? Volatility: minimal stability and predictability Uncertainty: little ability to anticipate major
Heuristics #13 – Comfort Zone
The Context If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your comfort zone, then the
Heuristics #12 – Value Propositions
The Context A value proposition (VP) addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions address this need, HOW your solution addresses that need, including the benefits, and WHY customers should select