Writing for an Automotive Company
I never thought of myself as someone who would have gone into writing about cars and the like. However, writing for an automotive company has allowed me to explore a world I never would have looked into otherwise. I have
Business Lessons
Learning Business Lessons is a Journey As an entrepreneur what business lessons can you, and do you, learn from your business endeavours? Do you become progressively better or are the lessons you learn period-bound and you have to keep learning new
4 Reasons to Have a Monogram
Let me start by saying that I absolutely love my monogram. It gives me a sense of professionalism and a concrete basis for my personal branding. My monogram truly reflects me, my style, and my personality. I believe that it
Heuristics #15 Expected the Unexpected
The Context For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID
Expect the Unexpected
For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. What does VUCA mean? Volatility: minimal stability and predictability Uncertainty: little ability to anticipate major
Heuristics #13 – Comfort Zone
The Context If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your comfort zone, then the
Heuristics #12 – Value Propositions
The Context A value proposition (VP) addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions address this need, HOW your solution addresses that need, including the benefits, and WHY customers should select
Cross-cultural Communication
Do Not Make Assumptions Given the enormous, and often hidden, challenges associated with successful communication within homogenous groups, the additional pitfalls of communicating to different cultures and ‘foreign’ markets can be a minefield of complexity. This further exacerbates the risks of
Let your Staff Push-back
Let your Staff ‘Push-back’ to Improve Effectiveness The Context Observing, or experiencing, inept people is not uncommon. By this, I mean ineffective (not doing the right things), inefficient (not doing things right) or incompetent (unable to do things right). Relying on people’s
FOBI – A Pleasant Fear
An abbreviation is a truncated word; an acronym is made up of parts of the phrase it stands for and is pronounced as a word; an initialism is an acronym that is pronounced as individual letters. FBI (Federal Bureau of