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STORIES

Neuromarketing is the study of our brains’ reactions to targeted marketing and communication stimuli such as branding, content and advertising. Neuromarketing combines insights from neuroscience, behavioural economics, and social psychology. Types or modes of neuromarketing include visual, auditory, and kinetic. Neuromarketing techniques (NMT) are used to influence, measure, and improve the effectiveness of marketing

There are few businesses that haven’t begun to harness the dynamic capabilities of social media marketing. Research shows us that by using social media only 6 hours a week, 66% of marketers enjoy improved lead generation. An effectively executed social media campaign can improve search rankings, drive more website traffic, and increase conversion rates.