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Is hope a strategy? In 2001 Rick Page published a book called ‘Hope is not a Strategy’. On September 3, 2008, at the Republican National convention, former New York City Mayor Rudy Giuliani used the phrase in his convention speech, saying: "Because 'change' is not a destination, just as 'hope' is not a strategy.”

Social media comprises interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. Wikipedia Millions of people use social media sites and platforms like LinkedIn, Facebook, Twitter, Instagram, YouTube, WeChat, and WhatsApp, every day. Social media has and continues to make, a big