Narrative Marketing – Mindshare and Trust
A few years back, in the B2B space, there was a move from segment-based marketing to account-based marketing (ABM). There is now a move to persona-based marketing (PBM). This means that B2B marketers will spend more time than ever focused on the individual psychology of key buyers and decision-makers. Some strategists are calling this
How to Improve Your Personal Brand to Land Your Dream Job?
It took me longer than I would have liked to realise that a personal brand is not just a tool for people in the spotlight. Your personal brand can help set you apart from the noise and clutter of your average resume. So, how do you improve your personal brand to land your dream
Narrative and B2B Neuromarketing Techniques
Neuromarketing is the study of our brains’ reactions to targeted marketing and communication stimuli such as branding, content and advertising. Neuromarketing combines insights from neuroscience, behavioural economics, and social psychology. Types or modes of neuromarketing include visual, auditory, and kinetic. Neuromarketing techniques (NMT) are used to influence, measure, and improve the effectiveness of marketing
Social Media is not about Content
There are few businesses that haven’t begun to harness the dynamic capabilities of social media marketing. Research shows us that by using social media only 6 hours a week, 66% of marketers enjoy improved lead generation. An effectively executed social media campaign can improve search rankings, drive more website traffic, and increase conversion rates.