Tips on Choosing a Brand Name
I often get asked for tips on choosing a brand name or social media account. There is no one specific way of getting to a name that resonates with you and/or your partners. Then still have the name resonate with your target audience and fulfill the duty of a brand. But there are some
Is Hope a Strategy?
Is hope a strategy? In 2001 Rick Page published a book called ‘Hope is not a Strategy’. On September 3, 2008, at the Republican National convention, former New York City Mayor Rudy Giuliani used the phrase in his convention speech, saying: "Because 'change' is not a destination, just as 'hope' is not a strategy.”
4 Tips for Digital Logo Placement
We are exposed to branding of all kinds throughout various mediums. Deciding on proper digital logo placement and usage for your brand will be essential to standing out and remaining on the minds of your audience. File formats, size requirements, and the seemingly unnoticeable like favicons are just a few things to keep in
Social Media a Blessing or Curse?
Social media comprises interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. Wikipedia Millions of people use social media sites and platforms like LinkedIn, Facebook, Twitter, Instagram, YouTube, WeChat, and WhatsApp, every day. Social media has and continues to make, a big