Why is Employer Branding Important?
Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment. It is the perception that potential and current employees have of the company as a place to work. Essentially, it gives potential candidates a view into the company's work environment and helps them
Writing for an Automotive Company
I never thought of myself as someone who would have gone into writing about cars and the like. However, writing for an automotive company has allowed me to explore a world I never would have looked into otherwise. I have come to see a side of car culture that has come to amaze me.
Tips on Logo Designs that Last
Clean, Simple, Timeless. - Stand Out! So you are in the concept stage of your logo design. You want it to be something that stands out but also represents all that your company/brand does. You want a logo that truly screams: “This is us and we can solve your problem.”. However, you are not sure
Does Your Branding Evolve? Let’s Talk about the Power of Adaptive Branding
How to Make Your Brand Resonate through Adaptive Branding with Your Audience and Evolve with Them What is Adaptive Branding & Why Does It Matter? Adaptive branding is a customer-focused approach to branding that allows companies to create dynamic, audience-driven brands. It takes into account the changing tastes and preferences of customers in order to create