Illusion of Connectedness
The Context According to a nationwide survey (Global health service company, Cigna), America is currently undergoing a “loneliness epidemic” with almost 50% of participants feeling lonely. Internet users grew from 413 million in 2000 to almost 5 billion in 2020. This “loneliness
Meaningful Engagement
The Context Whilst the amounts may differ, all of us are confined to finite resources at any one time. As marketing communicators, determining what we want to say, why we need to say it, and who, when, and where to say