Why is Employer Branding Important?
Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment. It is the perception that potential and current employees have of the company as a place to work. Essentially, it gives potential candidates a view into the company's work environment and helps them
Logo Design Ideas for Today’s Startups
Startups in 2025 are leaning into AI-native products, climate tech micro-solutions, and decentralised creator tools. Founders focus on vertical AI agents for legal, health, and agriculture, while climate startups explore direct air capture kits and regenerative supply chains. The bootstrapping trend is strong, with many using community crowdfunding over traditional VC, and Gen Z
What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of branding in today’s landscape may be more significant than you may have realised. The Power
The Last Inventor
In a not so distant future, nestled between polished skyscrapers and endless digital billboards, lived an inventor named Joo-lee. He wasn’t special by society’s standards. No flashy suits. No shareholder meetings. No bloated salary. But Joo-lee had something else, an imagination so vast that even the stars might’ve felt outshone. He built things. Wild things.