Quiet Design: The Rise of Subtlety in a Loud Digital Age
Somewhere between a neon MTV bumper and a dancing Windows 95 screensaver, design learned how to shout. The noise took centre stage as we found ourselves being drawn in by the boldness and bright colours, the buzz of notification pings, and doomscrolling our time away. But lately, a quiet rebellion has been forming. Designers
Why is Employer Branding Important?
Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment. It is the perception that potential and current employees have of the company as a place to work. Essentially, it gives potential candidates a view into the company's work environment and helps them
Logo Design Ideas for Today’s Startups
Startups in 2025 are leaning into AI-native products, climate tech micro-solutions, and decentralised creator tools. Founders focus on vertical AI agents for legal, health, and agriculture, while climate startups explore direct air capture kits and regenerative supply chains. The bootstrapping trend is strong, with many using community crowdfunding over traditional VC, and Gen Z
What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of branding in today’s landscape may be more significant than you may have realised. The Power