Don’t collect data – Connect data
Data comprises raw observations, there is little or no context and a dataset is really only a body of numbers and text that may or may not be significant. Information comprises data with context, processed data, value-added data, and organised data which may or may not be meaningful, and lead to knowledge and ultimately
Heuristics #15 Expected the Unexpected
The Context For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID meant that VUCA no longer adequately described our environment. New thinking and new terminology
Marketing does not change…
...it only adapts I have read, “Marketing is dead. It has been replaced by ‘growth hacking, data-driven marketing, customer relationship management, etc.’ ” I do not agree. The marketing process and workflow have not changed. Some argue that the role of marketing has changed. I do not agree. This has always been the role -
Clarity in Branding
A few tips on Getting Started Over the years of working with a number of industries and businesses of all sizes, one thing is certainly clear. Without clarity in your branding, it is essentially impossible to have a clear and concise brand message. A number of individuals and companies have approached us simply with an