Heuristics #11 – Communicators
Get them to get it! The Context People communicate every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it is a bit of
Customer Needs
Not all Customer Needs are Equal Abraham Maslow, a specialist in human behavioural psychology, developed a hierarchy of needs in 1943. The hierarchy was originally developed to assist in explaining the connection between basic human needs and human desires. Maslow’s theory
Any Time Proofreading
An In-depth Look Delilah Nosworthy has had a formidable career where copyediting and proofreading were integral elements of her work. After deciding to branch off on her own Delilah approached us for a full corporate design package as well as a
You Don’t Need Value Proposition
You probably do not have to create a Value Proposition What questions does a useful value proposition answer? It is a statement that addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions
No Such Thing as Neutral Branding
The Context Your brand represents the perceptions and experiences connected to your company (values, ideas, quality, positioning, personality, expectations, service levels, etc.). Your brand both creates, and reinforces, associations. A brand has value and that value can change. Branding includes tangible
Let’s Talk Personal Branding
Personal branding might sound like something that high-end executives and so-called important people have or even require. Well, yes, they likely do require proper personal branding and put a fair amount of effort into maintaining a tailored image of themselves.
No Such Thing as Neutral Branding
Obvious as it may seem, many businesses continue to face challenges when it comes to branding. Why is that you ask? A company’s brand (reputation, positioning, etc) is influenced, created, reinforced, and/or damaged (Perception or experience) through all stakeholder touch points