Customer Needs
Not all Customer Needs are Equal Abraham Maslow, a specialist in human behavioural psychology, developed a hierarchy of needs in 1943. The hierarchy was originally developed to assist in explaining the connection between basic human needs and human desires. Maslow’s theory
Any Time Proofreading
An In-depth Look Delilah Nosworthy has had a formidable career where copyediting and proofreading were integral elements of her work. After deciding to branch off on her own Delilah approached us for a full corporate design package as well as a
Less is More
Finding simplicity, balance and longevity has been a part of our society for some time. We seek to bring forth the best in ourselves and others. Less is more, is a statement that means so much to so many in
You Don’t Need Value Proposition
You probably do not have to create a Value Proposition What questions does a useful value proposition answer? It is a statement that addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions
Minimalist Design
Simple, Subtle & Striking In recent years more and more people have become familiar with the idea of minimalist design. We find some people changing over entire lifestyles to represent the ideals of minimalism. You may be wondering why there is
No Such Thing as Neutral Branding
The Context Your brand represents the perceptions and experiences connected to your company (values, ideas, quality, positioning, personality, expectations, service levels, etc.). Your brand both creates, and reinforces, associations. A brand has value and that value can change. Branding includes tangible
Logo vs Monogram…
What is the difference? You may find yourself wondering how a logo differs from a monogram. They are essentially just visual aids for an association that embodies a brand. The who or what it represents is relevant, right? Though they seem
Enrich Your Resume with these Tips
Writing a resume can be somewhat confusing, especially if you have little experience in writing a resume/cv. Though there certainly are things that may seem obvious to you such as your basic personal information and contact details with a list
Let’s Talk Personal Branding
Personal branding might sound like something that high-end executives and so-called important people have or even require. Well, yes, they likely do require proper personal branding and put a fair amount of effort into maintaining a tailored image of themselves.
Presenting Logos and Brand Identities
The logo or brand identity reveal can be a daunting moment for both the designer and client. As a designer one often presents the work with the expectation that the client will pick one and maybe revise the design once or