Less is More
Finding simplicity, balance and longevity has been a part of our society for some time. We seek to bring forth the best in ourselves and others. Less is more, is a statement that means so much to so many in slightly different ways. Focusing heavily on being grounded in life and in the moment
Minimalist Design
Simple, Subtle & Striking In recent years more and more people have become familiar with the idea of minimalist design. We find some people changing over entire lifestyles to represent the ideals of minimalism. You may be wondering why there is such a pull towards what may seem like a harsh way of life. Minimalism
Understanding Basic Logo Terminology
Most of us have a basic idea of what a logo is and how it services a brand. It has all the elements you need to convey your brand message while remaining easily recognizable. Through a positive association with your brand and logo, you are able to turn audiences into patrons. It is not
Why Colour Palettes Matter
There is no shortage of colours and variations to be enjoyed. They seem simple and purely for enjoyment. However, they are important and play a significant role in our interpretation of the world around us. Here I want to discuss why colour palettes matter. Following my recent article on Logo Terminology, I wanted to