Moving Your Mindset From Co-operation to Collaboration
In my last article, The Creative World of Business, I wrote a phrase I felt was left in the shadows of the article itself. Embrace this opportunity to change your mindset from creating mediocre work for minimal value to accepting quality clients to create quality work at the value your time is worth. There are places where
The Creative World of Business
The world of business has often secluded professions labelled as a creative job. Yet, when you somehow manage to become successful in that role you are celebrated for your expertise and talent. In fact, it is only in recent times that the concept of being an independent business as well as a creative community and/or
Black Sheep – Unusual, Good, & Entertaining
The first time I watched Black Sheep I was certainly expecting a sort of horror. What was surprising was the storyline, the good acting, and a remarkably entertaining sequence of events. It has become one of those movies which will always remain in my collection. When you are first met with the lead character you
No Such Thing as Neutral Branding
Obvious as it may seem, many businesses continue to face challenges when it comes to branding. Why is that you ask? A company’s brand (reputation, positioning, etc) is influenced, created, reinforced, and/or damaged (Perception or experience) through all stakeholder touch points and therefore all functions and personnel are key drivers of a brand’s standing. Often