Social Media creates the Illusion of Connectedness?
Connectedness is defined by the Cambridge Dictionary as, “the state of being connected and having a close relationship with other things or people”. What I am curious about is: What being connected on social media really means? Is social media significantly contributing to more connectedness? How do we make social connections meaningful? When are you actually
Your Brand has Value …
Do not communicate thoughtlessly. Brands have financial value. Brands are an investment. A quick look at the world’s most valuable brands confirms this. A brand’s value is commonly called brand equity. Determining a brand’s value and its financial impact is a complex and intricate endeavor. Your brand too has financial value. Brand value is determined by numerous
Content Marketing Trends for 2021
When you think of content marketing you are likely to have something specific in mind, perhaps a blog or social media post. Often something that has to do with the visual aspect of content generation. There is so much more that content marketing does to impact and even direct the digital journey of your
Once upon a time, a brand, far, far away …
What is a story? “Storytelling is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instil moral values.”, is how www.definitions.net defines storytelling. Why do we tell stories? “There is no greater agony than