No Such Thing as Neutral Branding
Obvious as it may seem, many businesses continue to face challenges when it comes to branding. Why is that you ask? A company’s brand (reputation, positioning, etc) is influenced, created, reinforced, and/or damaged (Perception or experience) through all stakeholder touch points and therefore all functions and personnel are key drivers of a brand’s standing. Often
Presenters are NOT part of the audience
Presentations are about how the audience react … not about how you, as the presenter, reacts! Various research shows that public speaking is feared by around 73% of men and 75% of women. Public speaking allows us to form connections, influence decisions, and motivate change. Without communication skills, the ability to progress in the working
