Once upon a time, a brand, far, far away …
What is a story? “Storytelling is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instil moral values.”, is how www.definitions.net defines storytelling. Why do we tell stories? “There is no greater agony than
It’s not about Output – It’s about Outcomes
By spending 6 hours per week, >70% of marketers enjoy enhanced lead generation, improved search rankings, more website traffic and increased conversion rates. Here is a simple step-by-step process you can follow to help you select your social channels, create content and post away. You cannot go wrong. Over 3.8 billion users actively engage
Intonation Impacts Marketing Content Campaign relevance
How often have you heard or said; “what does that mean?” Stressing a word or phrase when speaking, by saying it longer, louder or with higher intonation, will indicate to the reader or listener which word or phrase is key. By stressing the correct word, you make it easier for the listener to grasp
Let’s Talk Personal Branding
Personal branding might sound like something that high-end executives and so-called important people have or even require. Well, yes, they likely do require proper personal branding and put a fair amount of effort into maintaining a tailored image of themselves. However, you may not take into consideration the role that a well-balanced personal brand