Communication Deconstructed
Communicators - Get them to get it! People communicate and need communication, every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it’ is a bit of a quandary. Why the Quandary? The quandary is the question: “Has communication
Social Media creates the Illusion of Connectedness?
Connectedness is defined by the Cambridge Dictionary as, “the state of being connected and having a close relationship with other things or people”. What I am curious about is: What being connected on social media really means? Is social media significantly contributing to more connectedness? How do we make social connections meaningful? When are you actually
Your Brand has Value …
Do not communicate thoughtlessly. Brands have financial value. Brands are an investment. A quick look at the world’s most valuable brands confirms this. A brand’s value is commonly called brand equity. Determining a brand’s value and its financial impact is a complex and intricate endeavor. Your brand too has financial value. Brand value is determined by numerous
Content Marketing Trends for 2021
When you think of content marketing you are likely to have something specific in mind, perhaps a blog or social media post. Often something that has to do with the visual aspect of content generation. There is so much more that content marketing does to impact and even direct the digital journey of your