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Which marketing metrics should we avoid? We cannot measure everything in marketing. I believe it is prudent and more efficient, to not try and measure all that we can measure. So, what should we measure? A different way of asking this is, “Which marketing metrics should we avoid?” What are marketing metrics and what do we

Communicators - Get them to get it! People communicate and need communication, every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it’ is a bit of a quandary. Why the Quandary? The quandary is the question: “Has communication