Marketing Metrics to Avoid
Which marketing metrics should we avoid? We cannot measure everything in marketing. I believe it is prudent and more efficient, to not try and measure all that we can measure. So, what should we measure? A different way of asking this is, “Which marketing metrics should we avoid?” What are marketing metrics and what do we
Communication Deconstructed
Communicators - Get them to get it! People communicate and need communication, every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it’ is a bit of a quandary. Why the Quandary? The quandary is the question: “Has communication
Social Media creates the Illusion of Connectedness?
Connectedness is defined by the Cambridge Dictionary as, “the state of being connected and having a close relationship with other things or people”. What I am curious about is: What being connected on social media really means? Is social media significantly contributing to more connectedness? How do we make social connections meaningful? When are you actually
Logo vs Monogram…
What is the difference? You may find yourself wondering how a logo differs from a monogram. They are essentially just visual aids for an association that embodies a brand. The who or what it represents is relevant, right? Though they seem similar they have different functions with varied applications as well. What is a Logo? A logo