Marketing Metrics to Avoid
Which marketing metrics should we avoid? We cannot measure everything in marketing. I believe it is prudent and more efficient, to not try and measure all that we can measure. So, what should we measure? A different way of asking this
Communication Deconstructed
Communicators - Get them to get it! People communicate and need communication, every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it’
Social Media creates the Illusion of Connectedness?
Connectedness is defined by the Cambridge Dictionary as, “the state of being connected and having a close relationship with other things or people”. What I am curious about is: What being connected on social media really means? Is social media significantly
Your Brand has Value …
Do not communicate thoughtlessly. Brands have financial value. Brands are an investment. A quick look at the world’s most valuable brands confirms this. A brand’s value is commonly called brand equity. Determining a brand’s value and its financial impact is a complex
Content Marketing Trends for 2021
When you think of content marketing you are likely to have something specific in mind, perhaps a blog or social media post. Often something that has to do with the visual aspect of content generation. There is so much more
Once upon a time, a brand, far, far away …
What is a story? “Storytelling is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instil moral values.”,
It’s not about Output – It’s about Outcomes
By spending 6 hours per week, >70% of marketers enjoy enhanced lead generation, improved search rankings, more website traffic and increased conversion rates. Here is a simple step-by-step process you can follow to help you select your social channels, create
Intonation Impacts Marketing Content Campaign relevance
How often have you heard or said; “what does that mean?” Stressing a word or phrase when speaking, by saying it longer, louder or with higher intonation, will indicate to the reader or listener which word or phrase is key.
Let’s Talk Personal Branding
Personal branding might sound like something that high-end executives and so-called important people have or even require. Well, yes, they likely do require proper personal branding and put a fair amount of effort into maintaining a tailored image of themselves.
The Influence of Dutch Graphic Design & Typography
What do you see when you look at a poster, a book cover, even a flag? Do you perhaps remember the feeling you had when you first saw it? Do you remember the shape of the letters, the directional flow,