You Don’t Need Value Proposition
You probably do not have to create a Value Proposition What questions does a useful value proposition answer? It is a statement that addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions
Marketing Metrics
The Context Sound management and resource allocation require that we measure marketing outcomes. We cannot measure everything and should not try to measure all that we can. In marketing, there are Process Metrics (friends, fans, likes, followers, page views, unique visitors)
FOBI – A Pleasant Fear
An abbreviation is a truncated word; an acronym is made up of parts of the phrase it stands for and is pronounced as a word; an initialism is an acronym that is pronounced as individual letters. FBI (Federal Bureau of
Intentional Segmentation
The Context The purpose of market segmentation is to enable a company to differentiate its products and messaging and precisely reach targeted customers who have specific needs and wants. It allows the company to increase its overall efficiency by concentrating available
Create Content or Curate Content
That is the Question Content creation is the process of identifying topics that you believe your target audience will find interested in and then generating compelling content around these topics. Content curation is the process of identifying topics that you believe
Testing Ideas
The Context There are dozens of references on how to present a good idea’. When it comes to presenting ideas my experience is that the ‘pitch’, i.e. method and format, enjoys far more preparation attention than the idea itself. No matter
Testing ideas…
...by Tearing them Apart There are dozens of references and guidelines on 'how to present a good idea’. But, how do you determine if it is a good idea? I will share a technique that expounds on an interesting method of
Interview tactics
The Context As the employer, you have reviewed the applications, completed the initial screening phone interviews, and are setting up face-to-face, albeit virtual, interviews. From there you will move quickly to applicant assessment, background, and reference checks, the job offer and
The Anatomy of Typography
When you hear the word typography, what comes to mind first? Most people I have met tend to think of typography as something a designer knows about, or something a designer does to make words fit the way you want them