Personal Branding
A Personal Brand You don’t have a choice You cannot choose whether you want a personal brand, you already have one. You cannot avoid personal branding. There is no such thing as neutral branding. If you engage with people (Individuals or
Heuristics #12 – Value Propositions
The Context A value proposition (VP) addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions address this need, HOW your solution addresses that need, including the benefits, and WHY customers should select
Cross-cultural Communication
Do Not Make Assumptions Given the enormous, and often hidden, challenges associated with successful communication within homogenous groups, the additional pitfalls of communicating to different cultures and ‘foreign’ markets can be a minefield of complexity. This further exacerbates the risks of
Heuristics #11 – Communicators
Get them to get it! The Context People communicate every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it is a bit of
Customer Needs
Not all Customer Needs are Equal Abraham Maslow, a specialist in human behavioural psychology, developed a hierarchy of needs in 1943. The hierarchy was originally developed to assist in explaining the connection between basic human needs and human desires. Maslow’s theory
Content Writer’s Portfolio
The Context Appointing a content writer, whether on a contract or as an employee, can be tricky and rather costly if not successful. Ideally, you want a newly appointed content writer to start adding value within weeks. Conversely, you would like
Any Time Proofreading
An In-depth Look Delilah Nosworthy has had a formidable career where copyediting and proofreading were integral elements of her work. After deciding to branch off on her own Delilah approached us for a full corporate design package as well as a
The Comfort Zone
Don’t step outside your Comfort Zone. If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your
Let your Staff Push-back
Let your Staff ‘Push-back’ to Improve Effectiveness The Context Observing, or experiencing, inept people is not uncommon. By this, I mean ineffective (not doing the right things), inefficient (not doing things right) or incompetent (unable to do things right). Relying on people’s