Clarity in Branding
A few tips on Getting Started Over the years of working with a number of industries and businesses of all sizes, one thing is certainly clear. Without clarity in your branding, it is essentially impossible to have a clear and concise
Heuristics #14 – Personal Branding
The Context You cannot choose whether you want a personal brand, you already have one. You cannot avoid personal branding. There is no such thing as neutral branding. If you engage with people (Individuals or companies), every touchpoint, in some way,
Expect the Unexpected
For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. What does VUCA mean? Volatility: minimal stability and predictability Uncertainty: little ability to anticipate major
Heuristics #13 – Comfort Zone
The Context If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your comfort zone, then the
Personal Branding
A Personal Brand You don’t have a choice You cannot choose whether you want a personal brand, you already have one. You cannot avoid personal branding. There is no such thing as neutral branding. If you engage with people (Individuals or
Heuristics #12 – Value Propositions
The Context A value proposition (VP) addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions address this need, HOW your solution addresses that need, including the benefits, and WHY customers should select
Cross-cultural Communication
Do Not Make Assumptions Given the enormous, and often hidden, challenges associated with successful communication within homogenous groups, the additional pitfalls of communicating to different cultures and ‘foreign’ markets can be a minefield of complexity. This further exacerbates the risks of