Good Logos vs Bad Logos and How They Affect Your Brand
We are here to take a look at good logos vs bad logos. Logo design might seem like something you need to just get done so you have a brand. It is so much more than that. It is an
How to Achieve Clarity in Branding
A few tips on Getting Started Over the years of working with a number of industries and businesses of all sizes, one thing is certainly clear. Without clarity in your branding, it is essentially impossible to have a clear and concise
Less is More
Finding simplicity, balance and longevity has been a part of our society for some time. We seek to bring forth the best in ourselves and others. Less is more, is a statement that means so much to so many in
Minimalist Design
Simple, Subtle & Striking In recent years more and more people have become familiar with the idea of minimalist design. We find some people changing over entire lifestyles to represent the ideals of minimalism. You may be wondering why there is
Understanding Basic Logo Terminology
Most of us have a basic idea of what a logo is and how it services a brand. It has all the elements you need to convey your brand message while remaining easily recognizable. Through a positive association with your
Why Colour Palettes Matter
There is no shortage of colours and variations to be enjoyed. They seem simple and purely for enjoyment. However, they are important and play a significant role in our interpretation of the world around us. Here I want to discuss
Logo vs Monogram…
What is the difference? You may find yourself wondering how a logo differs from a monogram. They are essentially just visual aids for an association that embodies a brand. The who or what it represents is relevant, right? Though they seem
Enrich Your Resume with these Tips
Writing a resume can be somewhat confusing, especially if you have little experience in writing a resume/cv. Though there certainly are things that may seem obvious to you such as your basic personal information and contact details with a list
Eco-friendly Design Principles
It may not seem like an area where a green approach would make sense, but it does. Between the need to store digital data and print materials, there are many areas where it can be reduced to save space and
How to Present a Logo and Brand Identities
The logo or brand identity reveal can be a daunting moment for both the designer and the client. So let's jump into how to present a logo and brand identities. As a designer one often presents the work with the expectation