CWx Africa
The Challenge
Identify, entice, and drive specific C-level executive personas, from Kenya, Nigeria and South Africa to register, attend and participate in a multi-segment, digitalization of workflows forum hosted by a leading technology distributor in Africa.
The Approach
Personas were identified using granular metrics, including primary segmentation, secondary segmentation, account type and job title.
Content was conceived and authored in a cascading, general to specific, manner to ensure maximum relevance. For example, Country > Segment > Account > Persona > Value Proposition.
Types of Content
The content bouquet comprised separate value-propositions for each segment, press releases, EDM invitations, landing pages and posts (Website, Social Media platforms and Publication platforms).
Examples
CWx Landing Page
CWx Africa Customer – Converged Workflow Experience
Showcasing Digitalized Workflow Success
Thank you for paying a visit. The CWx – Africa Customer event held by WorldsView Technologies and Autodesk, is intended for customers who need to meet, or better, their timelines, budgets, and productivity. Hosted as a customer-voice platform, the event improves efficiency and effectiveness by exploring the usage of essential workflow solution digitization and accelerates this usage by showing participants how real industry challenges are solved through workflow digitization.
Segments: Infrastructure, Construction, Process, Energy & Mining, and Manufacturing
Topics include: Digital Twinning, Digitalized ‘working from home’ solution for Manufacturing, Best Practices in ‘As Built’ vs ‘As Designed’, Using project management tools in a Covd-19 environment (BIM models)
Industry stakeholders from technology users, resellers and the distributor will showcase, challenge, discuss and gain valuable insight into digitalized workflow successes and challenges in Africa. These technology users are innovative solution providers and that the technology brands are global leaders such as Autodesk, Topcon and Esri.
To reserve your place, click on the ‘Register’ link above. There is no cost. Registration is subject to availability and vetting.
We are looking forward to your insights and participation.
CWx Africa Customer: Converged workflow experience with Autodesk
September 23 8:00 am – 4:00 pm SAST
CWx Post
WorldsView Technologies and Autodesk is holding its annual CWx Africa Customer event for Autodesk users in Africa under the theme “Showcasing digitalised workflow success”. Hosted as a customer-voice platform, the event explores the usage of essential workflow solution digitisation by showcasing how real industry challenges are solved through workflow digitisation.
Topics include digital twinning, digitalised working-from-home solution for manufacturing, best practices in as-built vs as-designed and using project management tools such as BIM models in a Covd-19 environment.
Aimed at users working in infrastructure, construction, process, energy and mining, and manufacturing, CWx Africa Customer will showcase, discuss, and highlight insight into digitalised workflow successes and challenges in Africa using solutions from Autodesk, Topcon and Esri.
Registered delegates from Kenya, Nigeria and South Africa who complete the online polls will also qualify for a draw to win one for four Samsung Galaxy Tab A 10.1 LTE tablets.
Register: here
Contact: [REMOVED]
CWx Press release
Technology is disrupting the way we design, build, and operate buildings.
Posted on 18th September 2020 by
Autodesk and WorldsView are hosting CWx Africa – a virtual event taking place on 22 and 23 September. The Converged Workflow Experience (CWx) comprises four tracks dedicated to the digitization of workflows in each of the Build, Infrastructure, Manufacturing and PEM (Process, Energy & Mining) segments. Executives from technology users, resellers and vendors will showcase, challenge, discuss and share insight into digitalized workflow successes and challenges in Africa. The breadth of technological change in the construction industry is broadening and the pace is accelerating. Technology is disrupting the way we design, build, and operate buildings. Today’s building projects necessitate ‘BIM thinking’ to meet the ever-increasing needs of multi-discipline project teams.
Population growth, rapid urbanisation and the hunger for a better life is accelerating the demand for great products and infrastructure in Africa. According to Carel Rootman, Technical Vice-President of WorldsView Technologies: “Increasing the use of integrated, digitalized workflows is key to meeting these growing demands on the construction industry.” “A forum where stakeholders from multiple disciplines in the build segment share and exchange insight, successes and challenges will assist in accelerating the use of integrated, digitalized workflows.” continues Rootman.
By securing key industry players and customers who are using technology to solve interesting construction challenges, Autodesk, in collaboration with WorldsView Technologies, have launched such a forum. It is the Converged Workflow Experience or CWx Africa – Customer.
“We are really excited by attendees learning about how real industry challenges are solved through workflow digitalization and by being part of Autodesk’s contribution to solving African construction challenges.” concludes Rootman.
This event is recommended for Build segment stakeholders who can benefit by gaining valuable insight into digitalized workflow, ‘BIM thinking’ and meeting the growing construction demands in Africa. Autodesk is a global leader in 3D design, engineering, and entertainment software and WorldsView Technologies is a leading market-making distributor of technology solutions.
Further information and free registration is available at https://whova.com/web/cwxaf_202009/
