Understanding Basic Logo Terminology
Most of us have a basic idea of what a logo is and how it services a brand. It has all the elements you need to convey your brand message while remaining easily recognizable. Through a positive association with your
Why Colour Palettes Matter
There is no shortage of colours and variations to be enjoyed. They seem simple and purely for enjoyment. However, they are important and play a significant role in our interpretation of the world around us. Here I want to discuss
Logo vs Monogram…
What is the difference? You may find yourself wondering how a logo differs from a monogram. They are essentially just visual aids for an association that embodies a brand. The who or what it represents is relevant, right? Though they seem
Enrich Your Resume with these Tips
Writing a resume can be somewhat confusing, especially if you have little experience in writing a resume/cv. Though there certainly are things that may seem obvious to you such as your basic personal information and contact details with a list
Eco-friendly Design Principles
It may not seem like an area where a green approach would make sense, but it does. Between the need to store digital data and print materials, there are many areas where it can be reduced to save space and
How to Present a Logo and Brand Identities
The logo or brand identity reveal can be a daunting moment for both the designer and the client. So let's jump into how to present a logo and brand identities. As a designer one often presents the work with the expectation
How to Deal with Writer’s Block
We all go through moments when we have a surge of creativity. It just pours out of us like an unruly bottle of bubbly, almost as though this fountain of wonderful ideas will never end. But it ends, there is
10 Tips on How to Elevate Your Brand
Keeping your brand relevance up is hugely important for your marketing and continued customer communication. You may need to take a step back and ask yourself: “What does your branding say about you?” Should you find that your branding is
What Does Your Branding Say About You? Understanding the Impact of Branding on Your Business
Branding is the secret ingredient that sets businesses apart in today's fiercely competitive market. It goes beyond just a logo or a catchy tagline – it encompasses the essence of a company's identity, perception, image, and recognition. The impact of
Logo Design Ideas for Today’s Startups
According to Forbes, some of the next billion-dollar startups in 2022 include companies such as Airtable, Brex, and Anduril Industries. Additionally, Crunchbase News reported that Tiger Global is looking to sell off startup stakes. Meanwhile, Startup Daily reported on the