Heuristics #1 – Brand Stories
The Context Brand stories influence our way of thinking. Telling absorbing stories can actually change the way an audience thinks about, perceives and even behaves, towards your brand. Accomplished content marketers tell their brand stories so that each ‘listener’ in the target audience is the leading actor. The Question What is the minimum viable route to developing
Understanding Basic Logo Terminology
Most of us have a basic idea of what a logo is and how it services a brand. It has all the elements you need to convey your brand message while remaining easily recognizable. Through a positive association with your brand and logo, you are able to turn audiences into patrons. It is not
Marketing Metrics to Avoid
Which marketing metrics should we avoid? We cannot measure everything in marketing. I believe it is prudent and more efficient, to not try and measure all that we can measure. So, what should we measure? A different way of asking this is, “Which marketing metrics should we avoid?” What are marketing metrics and what do we
Communication Deconstructed
Communicators - Get them to get it! People communicate and need communication, every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it’ is a bit of a quandary. Why the Quandary? The quandary is the question: “Has communication