Interview Tactics
What do you really want to know? As the employer, you have reviewed the applications, completed the initial screening phone interviews and are setting up face-to-face, albeit virtual, interviews. From there you will move quickly to applicant assessment, background and reference
Heuristics #1 – Brand Stories
The Context Brand stories influence our way of thinking. Telling absorbing stories can actually change the way an audience thinks about, perceives and even behaves, towards your brand. Accomplished content marketers tell their brand stories so that each ‘listener’ in the
Marketing Metrics to Avoid
Which marketing metrics should we avoid? We cannot measure everything in marketing. I believe it is prudent and more efficient, to not try and measure all that we can measure. So, what should we measure? A different way of asking this
Communication Deconstructed
Communicators - Get them to get it! People communicate and need communication, every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it’
Social Media creates the Illusion of Connectedness?
Connectedness is defined by the Cambridge Dictionary as, “the state of being connected and having a close relationship with other things or people”. What I am curious about is: What being connected on social media really means? Is social media significantly
Your Brand has Value …
Do not communicate thoughtlessly. Brands have financial value. Brands are an investment. A quick look at the world’s most valuable brands confirms this. A brand’s value is commonly called brand equity. Determining a brand’s value and its financial impact is a complex
Once upon a time, a brand, far, far away …
What is a story? “Storytelling is the conveying of events in words, and images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instil moral values.”,
It’s not about Output – It’s about Outcomes
By spending 6 hours per week, >70% of marketers enjoy enhanced lead generation, improved search rankings, more website traffic and increased conversion rates. Here is a simple step-by-step process you can follow to help you select your social channels, create
Intonation Impacts Marketing Content Campaign relevance
How often have you heard or said; “what does that mean?” Stressing a word or phrase when speaking, by saying it longer, louder or with higher intonation, will indicate to the reader or listener which word or phrase is key.
No Such Thing as Neutral Branding
Obvious as it may seem, many businesses continue to face challenges when it comes to branding. Why is that you ask? A company’s brand (reputation, positioning, etc) is influenced, created, reinforced, and/or damaged (Perception or experience) through all stakeholder touch points