Business Lessons
Learning Business Lessons is a Journey As an entrepreneur what business lessons can you, and do you, learn from your business endeavours? Do you become progressively better or are the lessons you learn period-bound and you have to keep learning new
Don’t collect data – Connect data
Data comprises raw observations, there is little or no context and a dataset is really only a body of numbers and text that may or may not be significant. Information comprises data with context, processed data, value-added data, and organised
Heuristics #15 Expected the Unexpected
The Context For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID
Marketing does not change…
...it only adapts I have read, “Marketing is dead. It has been replaced by ‘growth hacking, data-driven marketing, customer relationship management, etc.’ ” I do not agree. The marketing process and workflow have not changed. Some argue that the role of
Heuristics #14 – Personal Branding
The Context You cannot choose whether you want a personal brand, you already have one. You cannot avoid personal branding. There is no such thing as neutral branding. If you engage with people (Individuals or companies), every touchpoint, in some way,
Expect the Unexpected
For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. What does VUCA mean? Volatility: minimal stability and predictability Uncertainty: little ability to anticipate major
Heuristics #13 – Comfort Zone
The Context If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your comfort zone, then the
Personal Branding
A Personal Brand You don’t have a choice You cannot choose whether you want a personal brand, you already have one. You cannot avoid personal branding. There is no such thing as neutral branding. If you engage with people (Individuals or
Heuristics #12 – Value Propositions
The Context A value proposition (VP) addresses topics such as WHO your ideal customers are, WHAT specific need they have, WHICH of your solutions address this need, HOW your solution addresses that need, including the benefits, and WHY customers should select
Cross-cultural Communication
Do Not Make Assumptions Given the enormous, and often hidden, challenges associated with successful communication within homogenous groups, the additional pitfalls of communicating to different cultures and ‘foreign’ markets can be a minefield of complexity. This further exacerbates the risks of