Understanding Basic Logo Terminology
Most of us have a basic idea of what a logo is and how it services a brand. It has all the elements you need to convey your brand message while remaining easily recognizable. Through a positive association with your brand and logo, you are able to turn audiences into patrons. It is not just a matter of getting an image and slapping it onto your products, there is a lot that goes into logo creation. Knowing the logo terminology to go with it can only help in getting you prepared for the process.
Where to start?
It may seem a simple thing to have done. You go to a graphic design studio or freelancer and tell them what you, the idea you had in mind, and wait for them to make the perfect image. What you need to keep in mind is that you are seeking out the services of a professional. Someone who has spent years refining skills that involve iconography, design application, and artistic value just to name a few.
We start by learning the design or logo terminology in order to be better equipped to make a decision at the end of the runway.
As a person looking to enlist the services of a graphic designer I would begin with the following 3 terms:
Typography
Arranging and structuring type in such a manner that is both legible and pleasing to the eye. This means that each and every letter we view was developed by a person or group of people. Creating the alphabets and manipulating them in such a way to create unique experiences. Many designers use these intricate typefaces to then blend them into something that is custom to fit with other elements in a logo design.
Iconography
An icon is an image created in a minimalistic style to represent a function, object or idea. A good example of this would be an envelope to represent emails. Iconography within graphic design is when an icon is used as part of a logo to create a simple and easy to recognize the symbol.
Colour Palette
This term refers to the colours you will want to use for your overall branding. Taking time to select colours which truly sit well with the message and iconography is essential to maintaining a concise image to your audience. If you are unsure where to begin then ask yourself: “what do I like?” and then brainstorm from there.
What to keep in mind
Knowing basic logo terminology can assist you in finding the right designer for you. It will also give you a sense of familiarity making the process so much easier to follow. Rather than feeling overwhelmed by so many new terms all at once. The right designer for you will be able to help you through the stages and get you to a result that will be best for your brand.
