Testing ideas…
...by Tearing them Apart There are dozens of references and guidelines on 'how to present a good idea’. But, how do you determine if it is a good idea? I will share a technique that expounds on an interesting method of
Interview tactics
The Context As the employer, you have reviewed the applications, completed the initial screening phone interviews, and are setting up face-to-face, albeit virtual, interviews. From there you will move quickly to applicant assessment, background, and reference checks, the job offer and
The Anatomy of Typography
When you hear the word typography, what comes to mind first? Most people I have met tend to think of typography as something a designer knows about, or something a designer does to make words fit the way you want them
Marketing starts with…
... Segmentation - a B2B Perspective Market segmentation is a process of grouping a diversified market into relatively more congruent segments based on certain criteria. It is not a new concept and certainly does not warrant more discussion at a concept
Illusion of Connectedness
The Context According to a nationwide survey (Global health service company, Cigna), America is currently undergoing a “loneliness epidemic” with almost 50% of participants feeling lonely. Internet users grew from 413 million in 2000 to almost 5 billion in 2020. This “loneliness