Communication Deconstructed
Communicators - Get them to get it! People communicate and need communication, every day. Communicators remain confident that their messages are being received and understood. Many receivers however remain confused or indifferent. Whether or not you ‘get them to get it’
Social Media creates the Illusion of Connectedness?
Connectedness is defined by the Cambridge Dictionary as, “the state of being connected and having a close relationship with other things or people”. What I am curious about is: What being connected on social media really means? Is social media significantly
Your Brand has Value …
Do not communicate thoughtlessly. Brands have financial value. Brands are an investment. A quick look at the world’s most valuable brands confirms this. A brand’s value is commonly called brand equity. Determining a brand’s value and its financial impact is a complex