MICHAEL H. WOOD
copywriter & wordsmith
Passionate Marketer, Storyteller & Pursuer of Knowledge
I am an accomplished, results-driven c-level marketing executive with >25 years’ experience with 15 years of agency ownership & management experience. Strong B2B experience (communication, positioning, content, branding, and strategy) across several verticals allows me to add value by formulating content, campaigns (Internal & External), and strong messaging across multiple mediums.
My portfolio includes all aspects of marketing and communication and my focus is finding, connecting & enabling markets, vendors, resellers & end-users across Africa.
Quick stats
The things I love
3 of my favourite movies
my favourite colour
Hobbies
Boardgames
GARDENING
Cooking
Reading
guitar
Some of my work
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Customer Needs
Not all Customer Needs are Equal Abraham Maslow, a specialist in human behavioural psychology, developed a hierarchy of needs in 1943. The hierarchy was originally developed to assist in explaining the connection between basic human needs and human desires. Maslow’s theory
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Content Writer’s Portfolio
The Context Appointing a content writer, whether on a contract or as an employee, can be tricky and rather costly if not successful. Ideally, you want a newly appointed content writer to start adding value within weeks. Conversely, you would like
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The Comfort Zone
Don’t step outside your Comfort Zone. If the stability, familiarity, and security of your personal ecosystem, i.e. your comfort zone, are what allow you to perform at your best and, if ‘the magic only happens if you move out of your
