MICHAEL H. WOOD
copywriter & wordsmith
Passionate Marketer, Storyteller & Pursuer of Knowledge
I am an accomplished, results-driven c-level marketing executive with >25 years’ experience with 15 years of agency ownership & management experience. Strong B2B experience (communication, positioning, content, branding, and strategy) across several verticals allows me to add value by formulating content, campaigns (Internal & External), and strong messaging across multiple mediums.
My portfolio includes all aspects of marketing and communication and my focus is finding, connecting & enabling markets, vendors, resellers & end-users across Africa.
Quick stats
The things I love
3 of my favourite movies
my favourite colour
Hobbies
Boardgames
GARDENING
Cooking
Reading
guitar
Some of my work
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Narrative Marketing – Mindshare and Trust
A few years back, in the B2B space, there was a move from segment-based marketing to account-based marketing (ABM). There is now a move to persona-based marketing (PBM). This means that B2B marketers will spend more time than ever focused
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Narrative and B2B Neuromarketing Techniques
Neuromarketing is the study of our brains’ reactions to targeted marketing and communication stimuli such as branding, content and advertising. Neuromarketing combines insights from neuroscience, behavioural economics, and social psychology. Types or modes of neuromarketing include visual, auditory, and kinetic.
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Social Media is not about Content
There are few businesses that haven’t begun to harness the dynamic capabilities of social media marketing. Research shows us that by using social media only 6 hours a week, 66% of marketers enjoy improved lead generation. An effectively executed social
