MICHAEL H. WOOD
copywriter & wordsmith
Passionate Marketer, Storyteller & Pursuer of Knowledge
I am an accomplished, results-driven c-level marketing executive with >25 years’ experience with 15 years of agency ownership & management experience. Strong B2B experience (communication, positioning, content, branding, and strategy) across several verticals allows me to add value by formulating content, campaigns (Internal & External), and strong messaging across multiple mediums.
My portfolio includes all aspects of marketing and communication and my focus is finding, connecting & enabling markets, vendors, resellers & end-users across Africa.
Quick stats
The things I love
3 of my favourite movies
my favourite colour
Hobbies
Boardgames
GARDENING
Cooking
Reading
guitar
Some of my work
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Business Lessons
Learning Business Lessons is a Journey As an entrepreneur what business lessons can you, and do you, learn from your business endeavours? Do you become progressively better or are the lessons you learn period-bound and you have to keep learning new
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Don’t collect data – Connect data
Data comprises raw observations, there is little or no context and a dataset is really only a body of numbers and text that may or may not be significant. Information comprises data with context, processed data, value-added data, and organised
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Heuristics #15 Expected the Unexpected
The Context For the past few decades, we have viewed the world through the VUCA lens. Almost everyone knows the VUCA acronym, namely; Volatile, Uncertain, Complex, and Ambiguous. The world has since changed. It became more complex, and phenomena like COVID
